Terms of Service

1. Definitions

• "Service" means the Stylaform application, its websites, APIs, exports and related functionality.
• "Customer" means the organisation that has entered into these Terms.
• "User" means an individual who accesses the Service under the Customer's account.
• "Workspace" means the isolated tenant environment in which brands, assets, members and billing are organised.
• "Customer Content" means everything a Customer or User submits, uploads, generates or stores in the Service, including brand information, uploaded assets, structured brand data, design tokens, notes, prompts and exports.
• "Customer Personal Data" means personal data contained in Customer Content that Stylaform processes on behalf of the Customer.
• "AI Features" means functionality that uses machine learning or large language models to generate, analyse, explain or evaluate brand information.
• "AI Input" means the content submitted to AI Features. "AI Output" means the content returned by them.
• "Credit" means an internal usage unit used to measure metered Stylaform services.
• "Subscription" means the plan selected by the Customer, including the Free plan.
• "Submitted Site" means a domain or URL submitted by a User for analysis, sweeping or monitoring.
• "Brand Drift" means the functionality that compares a Submitted Site against a locked brand version and produces findings and scores.
• "Subprocessor" means a third party engaged by Stylaform that processes Customer Personal Data.

2. Agreement and acceptance

These Terms form a binding agreement between the Customer and Stylaform. Where a User accepts these Terms, that User represents that they are authorised to bind the Customer. If no organisation is identified, the individual accepting these Terms is the Customer.

The Data Processing Agreement, the Privacy Policy, the Cookie Policy, the Subprocessor List and the plan descriptions published on the pricing page form part of these Terms.

3. Eligibility

The Service is intended for business use. It is not offered to consumers acting outside a trade, business or profession. Users must be at least 16 years old. The Service must not be used where doing so would breach applicable sanctions or export control rules.

4. Accounts, authentication and account security

Accounts can be created with an email address and password, a magic link, Google sign-in or Apple sign-in. Account information must be accurate and kept up to date.

The Customer is responsible for keeping credentials confidential, for the actions taken under its accounts, and for revoking access when a User leaves. Suspected unauthorised access must be reported to stylaform@turtleworks.nl without undue delay.

Accounts are personal to a User. Credentials must not be shared between individuals.

5. Workspaces, roles and administrator authority

The Service is multi-tenant. Data belongs to a Workspace and access is scoped to that Workspace. Roles such as Owner, Member and Viewer determine what a User can do, and access can be scoped to a single brand.

A Workspace Owner or administrator may invite and remove members, change roles, manage billing, lock and unlock brand versions, claim domains, configure monitoring, and delete brands or the Workspace itself. The Customer accepts that actions taken by its administrators bind the Customer, including actions that result in charges or in the deletion of Customer Content.

Where a User joins a Workspace controlled by an organisation, that organisation is the Customer for the content of that Workspace and may access, change or remove it.

6. Subscriptions, plans and limits

Stylaform offers a Free plan and a paid Studio plan. The current plans, prices, included Credits and functional limits are published on the pricing page and form part of these Terms.

The Free plan is limited in the number of brands, members, sweep depth and export capability, and does not include downloadable exports, version locking, component scanning, scheduled monitoring, credit packs or automatic top-up. Free plan access may be changed or discontinued with reasonable notice.

Plan limits are technical limits of the Service and may be enforced automatically. Stylaform does not currently offer a paid trial period. Where a trial is offered in the future, its terms will be stated at the point of sign-up.

7. Billing, taxes, renewal and cancellation

Prices are stated in euro and exclude VAT and any other applicable taxes, which are added where required. The Customer is responsible for providing a valid VAT identification number where a reverse charge applies.

Payments are processed by Stripe. By subscribing, the Customer authorises Stylaform and Stripe to charge the payment method provided for the Subscription and for any metered or purchased items. Stylaform does not store full card details.

Subscriptions renew automatically at the end of each billing period, monthly or annually, at the then-current price for the selected plan, until cancelled.

A Subscription can be cancelled at any time from the customer portal. Cancellation takes effect at the end of the paid period; paid access continues until then. Cancelling does not generate a refund for the remaining part of the period.

Except where mandatory law requires otherwise, payments are non-refundable, including payments for unused Subscription time, unused Credits and purchased credit packs.

Prices may change. Price changes are announced at least 30 days in advance and take effect at the start of the next billing period. If the Customer does not accept a price change, it may cancel before that period begins.

If a payment fails, Stylaform may retry the payment, suspend metered functionality or suspend the Subscription until payment is completed.

8. Credits and metered usage

A Credit is an internal usage unit used to measure metered Stylaform services, such as AI generation and website crawling. Credits have no cash value and cannot be exchanged, transferred or redeemed for money except where required by applicable law. Credits are not money, stored value, electronic money, currency or a financial asset.

Each plan includes a monthly allowance of Credits as published on the pricing page. Plan Credits reset at the start of each billing period and do not roll over. Credits purchased in a credit pack do not expire and are consumed only after the monthly allowance has been used.

Credits are tied to a Workspace and are not transferable between Workspaces, accounts or Customers. Unused Credits, including purchased Credits, lapse on termination or deletion of the Workspace and are not refunded.

When the available Credit balance reaches zero, metered functionality pauses until the next monthly reset or until additional Credits are obtained. Non-metered functionality remains available within the plan.

Credit consumption is measured by Stylaform and recorded in the Workspace credit history with the reason for each movement. Indicative costs published on the pricing page are estimates and not fixed prices.

9. Automatic top-up and spending controls

Automatic top-up is an optional feature that a Workspace administrator must switch on explicitly. It is off by default.

By enabling automatic top-up, the Customer authorises Stylaform and its payment provider to charge the configured payment method for the selected credit pack each time the Workspace Credit balance falls below the configured threshold, without a further confirmation step for each purchase.

Automatic top-up can be switched off at any time from the Workspace billing settings. A Workspace can also configure a daily spending cap to limit metered usage. Purchases already completed before a change are not reversed.

10. Customer Content and intellectual property

Customer Content remains the property of the Customer or its licensors. Stylaform claims no ownership of brand information, uploaded assets, structured brand data, design tokens or exports created by the Customer.

The Customer grants Stylaform a worldwide, non-exclusive, royalty-free licence to host, store, copy, transmit, process, transform, analyse, render, crawl, index, display, export, back up and secure Customer Content, solely to the extent necessary to provide, secure, support and maintain the Service. This licence ends when the Customer Content is deleted, subject to backup cycles described in the Privacy Policy.

The Customer represents that it holds the rights necessary to submit its Customer Content, including uploaded logos, fonts, images and other assets, and that such use does not infringe third-party rights. The Customer is responsible for licensing any typefaces or assets it imports.

Stylaform, its software, interface, documentation, methodology and trademarks remain the property of Stylaform. No rights are granted other than the right to use the Service under these Terms.

Feedback provided about the Service may be used freely by Stylaform without obligation, provided it contains no Customer Content.

11. AI Features

AI Features are advisory. They may propose brand directions, colours, typography, design rules, findings, scores and explanations. They do not approve, lock, publish or otherwise make binding brand decisions. Approving a direction, locking a version and publishing an export are human actions performed by an authorised User.

AI Input is processed by third-party AI providers listed in the Subprocessor List. AI Output is generated statistically and may be inaccurate, incomplete, outdated, biased or unsuitable for the intended purpose.

Stylaform makes no representation that AI Output is unique, original, copyrightable, trademarkable, registrable, non-infringing, or available as a trade name, domain name, design right or other intellectual property right. Similar or identical output may be generated for other users.

The Customer is responsible for reviewing AI Output before relying on it, and for carrying out appropriate trademark, copyright, domain name, design right and other intellectual property clearance before using a brand decision commercially. Stylaform does not perform such clearance and does not provide legal, accessibility, trademark, copyright or design advice.

Customer Content is used to run the Customer's own requests. Stylaform does not use Customer Content to train general-purpose AI models, and instructs its AI providers on a no-training basis for content submitted through the Service. AI Input and AI Output may be logged for a limited period for support, abuse prevention, billing and troubleshooting, as described in the Privacy Policy.

AI Features are subject to Credit consumption, rate limits and technical safeguards that bound what an AI process can access within an authorised Workspace and task.

12. Website analysis, crawling and Brand Drift monitoring

The Service can fetch and analyse publicly accessible resources of a Submitted Site in order to extract or infer brand-related information such as colours, typography, logos, visual characteristics, industry and audience, and in order to compare a live site against a locked brand version.

By submitting a domain or URL, the Customer represents that it owns the Submitted Site or otherwise has the right or legitimate authority to have it fetched, analysed and monitored.

Crawling is limited to publicly accessible pages. robots.txt directives are respected, requests are rate limited, and page rendering is used to evaluate the site as a browser would. Screenshots are not stored. Fetched material is processed to produce structured brand data and findings.

The following uses of the crawling functionality are prohibited:

• submitting private infrastructure, localhost, loopback addresses, internal or reserved IP ranges, or systems not reachable from the public internet;
• submitting authentication-protected or otherwise access-restricted systems without authorisation;
• using the Service for security testing, vulnerability scanning, load testing or penetration testing of any system;
• submitting a site in order to burden, disrupt or degrade it, or to circumvent its technical protection measures;
• submitting a site the Customer has no authority to test, analyse or monitor.

Stylaform may refuse, restrict, throttle, pause or suspend crawling of any Submitted Site where necessary for security, abuse prevention, technical protection, legal compliance, excessive load or the protection of third-party rights, and may honour a removal request from a site operator.

Depending on the Subscription, Brand Drift monitoring can run on a recurring schedule, for example hourly, daily, weekly or monthly, within the schedule limits of the plan. Monitoring results are estimates produced by automated analysis.

Brand Drift findings, including any accessibility-related or contrast-related findings and any scores, are informational. They do not constitute a legal, accessibility or compliance assessment, and they do not guarantee conformity with WCAG, the European Accessibility Act or any other standard or law, nor the absence of design or accessibility problems.

13. Domain claiming

A domain can be associated with a single Workspace, so that one website is not split across several Workspaces. Subdomains of a claimed domain stay with the same Workspace and can carry their own brand variants. Shared hosts such as content delivery networks and site builders are not claimed.

Domain claiming is currently first come, first served per Workspace and does not by itself verify ownership of the domain. Claiming a domain grants no rights in that domain. Where a dispute arises, or where a claim appears to be abusive or made without authority, Stylaform may reassign or release the claim, and may request evidence of authority.

14. Exports and third-party tools

Depending on the plan, brand information can be exported as structured tokens, CSS variables, configuration for utility-class frameworks, JSON and written brand instructions intended for humans and for AI-assisted development tools.

Exports are provided as they are. The Customer is responsible for reviewing an export before applying it to a product, and for how it is used in its own build, deployment and tooling.

Stylaform may refer to third-party development or AI tools by name for descriptive and interoperability purposes only. Unless expressly stated, no partnership, sponsorship, certification, affiliation or endorsement exists between Stylaform and any such vendor. All trademarks belong to their owners. Stylaform is not responsible for third-party services, their availability, or their handling of exported material.

15. Acceptable use

The Customer and its Users must not:

• use the Service in breach of applicable law, or to store or distribute unlawful, infringing, deceptive or harmful content;
• upload malware or attempt to compromise, probe or disrupt the Service or its infrastructure;
• attempt to access Workspaces, data or accounts they are not authorised to access;
• circumvent plan limits, Credit accounting, rate limits, spending caps or technical safeguards, including by creating multiple accounts;
• scrape, mine or automatically extract material from the Service other than through functionality provided for that purpose;
• resell, sublicense or provide the Service to third parties as a service of their own, unless agreed in writing;
• reverse engineer, decompile or disassemble the Service, except to the extent this restriction cannot be excluded under mandatory law;
• use the Service to impersonate another organisation or to build a brand system for a site they have no authority over;
• use AI Features to generate content that is unlawful, infringing or intended to deceive.

Stylaform may investigate suspected breaches and may take proportionate measures, including limiting functionality, removing content and suspending access.

16. Confidentiality

Each party will keep confidential the non-public information of the other party that it receives in connection with the Service, and use it only to perform under these Terms. Stylaform treats Customer Content, including unreleased brand direction, as confidential information of the Customer.

This obligation does not apply to information that is public without breach, was already lawfully known, is independently developed, or must be disclosed by law, in which case the other party is informed where legally permitted.

17. Security responsibilities

Stylaform applies appropriate technical and organisational measures, including workspace isolation, server-side authorisation, database-level access control, private asset storage, encryption in transit, brute-force protection and audit logging of sensitive actions. Further detail is published on the Security page.

The Customer is responsible for its own account hygiene: strong credentials, appropriate role assignment, prompt removal of former members, and control over what it uploads and exports.

Stylaform holds no security certification at present and has not completed an independent penetration test. No statement in these Terms should be read as such an attestation.

18. Availability, maintenance and changes

Stylaform aims to keep the Service available but does not commit to a service level. The Service is provided without an uptime guarantee, and no service credits or availability remedies apply.

Maintenance may cause interruption. Stylaform will try to schedule planned maintenance considerately and to announce significant interruptions where reasonably possible.

The Service evolves. Features may be added, changed, limited or withdrawn. Where a change materially reduces core functionality of a paid plan, Stylaform will give reasonable notice and the Customer may cancel with effect from the change.

Features marked beta, preview or experimental are provided as they are, may be unstable or withdrawn, and are excluded from any commitment in these Terms.

19. Suspension and termination

Stylaform may suspend an account, a Workspace or specific functionality where there is a security risk, suspected abuse, unlawful use, non-payment, excessive load, or a legal requirement. Where practicable, notice is given and suspension is limited to what is necessary.

The Customer may stop using the Service and delete its account or Workspace at any time. Either party may terminate for material breach that is not remedied within 30 days of written notice.

On termination, access to the Service ends. Before termination takes effect, the Customer can export its brand information using the export functionality available on its plan. Stylaform is not obliged to retain Customer Content after the retention periods set out in the Privacy Policy, and residual copies in backups are removed as backups rotate.

20. Disclaimers

To the maximum extent permitted by law, the Service is provided as it is and as available. Stylaform does not warrant that:

• the Service will be uninterrupted, timely, secure or error free;
• AI Output, extracted brand information, findings, scores or analysis will be accurate, complete or fit for a particular purpose;
• a brand system, export or finding will result in legal, regulatory, accessibility or contractual compliance;
• a Submitted Site will be fully or correctly analysed, or that all relevant issues will be detected;
• brand elements produced with the Service are unique, protectable or free of third-party rights.

Stylaform is a tool that supports design decisions. It does not replace professional legal, accessibility, brand or design advice.

21. Limitation of liability

To the maximum extent permitted by law, the total aggregate liability of Stylaform arising out of or in connection with the Service in any period of twelve months is limited to the amounts paid by the Customer for the Service in the twelve months preceding the event giving rise to the liability, and to EUR 500 where no fees were paid.

Stylaform is not liable for indirect or consequential loss, including loss of profit, loss of goodwill, brand damage, loss of business opportunity, loss of data where the Customer could reasonably have kept an export, costs of rebranding, or claims by third parties relating to the Customer's brand or its intellectual property clearance.

These limitations do not apply to liability that cannot be excluded or limited under mandatory law, including liability for intent or deliberate recklessness.

The Customer indemnifies Stylaform against third-party claims arising from Customer Content, from a Submitted Site the Customer had no authority to submit, from use of the Service in breach of these Terms, and from the commercial use of brand elements without appropriate clearance.

22. Governing law and jurisdiction

These Terms are governed by the laws of the Netherlands, excluding its conflict of law rules and the United Nations Convention on Contracts for the International Sale of Goods.

Disputes are submitted exclusively to the competent courts of the District Court of Oost-Brabant, location 's-Hertogenbosch, the Netherlands, without prejudice to mandatory rules that give another court jurisdiction.

23. Changes, notices and general provisions

These Terms may be updated. Material changes are announced by email or in the application at least 30 days before they take effect, unless a change is required sooner by law or for security reasons. Continued use after the effective date constitutes acceptance. Each version carries a version number and an effective date.

Notices to Stylaform are sent to stylaform@turtleworks.nl. Notices to the Customer are sent to the email address registered on the account or shown in the application.

The Customer may not assign these Terms without written consent. Stylaform may assign these Terms in connection with a reorganisation, merger or transfer of the business, and will inform the Customer.

If a provision is invalid, the remainder stays in force and the invalid provision is replaced by a valid provision with the closest possible effect. A failure to enforce a right is not a waiver of it.

These Terms, together with the documents referred to in them, constitute the entire agreement between the parties for the Service and replace earlier statements about it. The Customer's own purchase terms do not apply.

24. Contact

Turtle Works B.V., trading as Stylaform. Hesselereind 1, 5469 AS Erp, The Netherlands. Chamber of Commerce 97568929. VAT NL868115617B01. Email stylaform@turtleworks.nl.

Version history

• v1.0 - 18 August 2026 - First published version.